All businesses are not the same
We spend a lot of time discussing great businesses, because that’s what we believe will produce the best investment results. But what about the other 3,000+ businesses that are available to purchase? Below is an example of one of the worst – airlines.
Flying passengers and cargo around the world has never produced good results for investors, at least for those publicly traded. Even ignoring the unprecedented losses in 2020-2021, thanks to Covid, look at the other years. A bad year is a profit of $12 billion, while a good year is over $30 billion. With no measurable growth in those 10 years.

Worse, these are the results as passenger miles flown grew from 4 trillion miles to nearly 6 trillion in the 10 years. So more people are flying, yielding roughly the same profits.
Let’s look at it another way. The industry offers 5.8 billion seats to customers at the moment. (That’s 5,800,000,000 seats) Those seats are inside the most expensive and technologically advanced machines in the world–expensive to operate and maintain. But if you divide the profits earned in 2024 by the number of seats, you get just over $5 per seat in profits per year!
In contrast, let’s use Microsoft as an example of a truly wonderful business. This single company produces more profits than the entire airline industry, and the trend is for more growth in the future. Those profits are produced from 350 million desks—paying users.
So, using the same math as we applied to the airlines, Microsoft earns $250 in profit from each user vs. the $5 in profits from each airline seat.

No wonder that in one of his annual letters Warren Buffett wrote the following:
“If a farsighted capitalist had been present at Kitty Hawk, he would have done his successors a huge favor by shooting Orville down.”
Best regards,

Daniel A. Ogden
Disclosure: Dock Street Asset Management, Inc. and/or our clients may own Microsoft (MSFT). This article is not intended to be used as investment advice.
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